Wearin’ of the Green :: Baton Rouge Goes Wild {and Green!}

Wearin’ of the Green :: Baton Rouge Goes Wild {and Green!}

Every March, Baton Rouge flips a switch. Suddenly, the streets aren’t just streets anymore—they’re a river of green, packed with folks ready to party. We’re talking the Wearin’ of the Green Parade, a local legend that’s been cranking up the fun since ’86. Sure, it started as a nod to St. Paddy’s, but it’s morphed into something way bigger: a full-blown celebration of Baton Rouge itself.

How a Little Green Turned Into a Big Deal

The Perkins family started this thing, wanting to throw a St. Patrick’s Day shindig. Now? It’s basically the city’s official “spring’s here!” party. You don’t need a drop of Irish blood to get swept up in it. Over the decades, it has evolved into an unofficial kickoff to spring, where locals of all backgrounds come together to celebrate whether they have Irish roots or not.

Why You Shouldn’t Miss It (Even If You’re Confused by Leprechauns)

  • It’s a Giant Hug for the City: Baton Rouge knows how to throw a party, and this parade proves it. You’ll see everyone—families, friends, random folks—all grinning and having a blast. It’s a “come as you are” kind of vibe.
  • Cha-Ching! (and Culture): All those people mean business for local spots. Bars, restaurants, shops—they all get a jolt of energy. Plus, it’s a chance to show off that unique Baton Rouge flavor.
  • Generations of Green: This parade isn’t just an event; it’s a hand-me-down. People who caught beads as kids are now hauling their kids along. It’s a legacy of music, beads, and good times.
  • Seriously, It’s Just a Blast: Let’s face it, we love an excuse to let loose. This parade? It’s the best one. Dancing, catching throws, soaking up the crazy-good atmosphere—it’s pure, unadulterated fun.

Wearin' of the Green :: Baton Rouge Goes Wild {and Green!}It’s Not Just About Shamrocks

Really, the Wearin’ of the Green is about us—the people of Baton Rouge. It’s about that feeling of belonging, that sense of community that makes this city special. So, grab your greenest shirt, stake out a spot, and get ready to join the madness. Because on parade day, we’re all a little bit Irish, and a whole lot Baton Rouge.

Brittany
Born and raised in Houma, I have lived in Lafayette and Baton Rouge since 2017. I am a mom, Senior Communications Manager at BREC's Baton Rouge Zoo, family business owner, and on-air at 100.7 Tiger as Bri Lynn! I have three boys named Colston and twins—Rowan and Reeves. I graduated in 2013 from the University of Louisiana at Lafayette (Geaux Cajuns!) with a B.A. in Broadcasting and English. My radio career started in 2011 when I was on the air and held multiple management titles at 94.5 KSMB (Lafayette) and 101.5 WYNK (Baton Rouge). While working in radio, I also worked in TV news and other jobs. Now, I have gone communications with my career, but I still do radio because I love it so much! As a mom who does not stop and wears many hats, I also love fitness, sports, being outdoors, eating out with family and friends, and traveling.

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